Taylors of Harrogate may be a Yorkshire business, but it buys tea and coffee from growers in 29 countries all over the world. So when the Covid-19 pandemic hit, it wasn’t just UK staff and suppliers the company had to consider. The business responded quickly with five ‘Covid Commitments’ including a £500,000 emergency relief fund to support people within our supplier base.

As a comms team, we were tasked to share these actions with our tea and coffee drinkers so they were aware of the challenges at origin and the support we were offering. It also had to be done on a shoestring budget in a completely virtual world.

We came up with the idea for a Zoom-style video where the supply team would share the commitments one-by-one, as though they’re calling a customer directly. Together with the magicians at our video agency, we created an impactful piece of content to share the commitments in a clear, engaging way. The video received a lot of support on social media, but more importantly, the Covid commitments made a huge difference to Taylors’ suppliers across the globe.

Click the image below to watch the full video