Luke’s Bakery PR Push

Luke’s Bakery is known for crafting their delicious sourdough out of simple, local, honest ingredients. I was tasked with the job of optimising their brand messaging and identity as well as grow awareness and consideration for the bakery amongst Yorkshire food retail and hospitality businesses and bread loving consumers.

To do this, we finessed the brand story and key messaging of “Yorkshire born, Yorkshire bread”. We also did some new brand photography which was used in a press release for their great taste awards win and their second birthday. This generated 17 pieces of coverage both online, print and social and a few of the main ones were BBC Sounds, Pocklington Post and a double page spread in both the Yorkshire Post Magazine and Yorkshire Life Magazine.